Client: Fashion Label
Date: August 2014
Chip The Teacup was an independent fashion label based in Lismore, NSW. They needed an online store with a blog-like functionality and user experience that could match the aesthetics of their existing branding.
I opted to keep the overall design fairly minimal in order to not draw attention away from the products, using a responsive layout style to keep the user experience compatible and consistent across different devices. On any eCommerce site a high level of security is always paramount, so I set up SSL encryption and researched/installed appropriate backend security and authentication systems.
The end result was a simple yet modern layout, complete with a fully secure WordPress backend and intuitive WooCommerce integration.